We’re a branding and creative agency. Our expertise lies in positioning or repositioning organizations (or brands), and executing marketing and sales strategies for them that result in dramatic growth. We help our clients to leverage these gains to expand globally, merge, acquire or be acquired, or simply become more successful in their continuing operations.
Creating Community in Big Pharma
Fri 09.02.2011
Labels: B2B, Biotechnology, CRM, Custom Applications, Pharma, Social Media, Web
OurCreatus.org is a members-only, online professional network where leading scientists and specialists share and discuss emerging issues in diabetes, obesity and cardiovascular disease. It’s an ongoing collaboration between a renowned Advisory Faculty of thought leaders, Amylin Pharmaceuticals’ clinical experts and research scientists, and other leaders from the global medical community. It serves as a timely resource for cutting-edge data, hot topics, descriptions of clinical trials, webinars, editorial opinion, links to published papers and more.
Featured emerging scientific issues and clinical information are conveniently organized and updated on a weekly basis. OurCreatus.org offers an inside view of Amylin’s cutting-edge approaches to discovery, research and development and the scientists who are making it happen.
Gouge Away
Wed 08.24.2011
Labels: B2B, B2C, Branding, FR
Pulled this quote from a U2 interview today. It’s very much the story of how we run things here:
“We work in an unorthodox fashion and regularly drive producers, engineers, studio managers and anybody else who happens to be around to distraction.
If it was a simple, painless process then I don’t think the records would have the same intensity or resonance. You have to gouge away and open the veins and find the s##t that really matters, and to do that sometimes you have to go to some dark places.”
Building a great building company
Sun 08.07.2011
Labels: B2C, Branding, Identity, Promotion
Like a lot of mid-tier companies in tech or consumer products, those in the building and construction industry face an everyday fight to stand out from the competition. How are you different? What’s special about you? Are you reliable, stable? Are your people the best? What about your methods and processes? Do your customers trust you? What do you stand for in the first place? Why choose YOU?
A lot of really solid businesses don’t look that way to the outside world. People want to believe, but you need to show them the way.
That starts with a strong visual brand.
